WELCOME TO
BRITAIN’S NEXT TOP DOG
Britain’s Next Top Dog is a photo competition broken up into six different categories, built around prediction-style mechanics similar to betting markets, where favourites and underdogs are formed through public voting. The category winners will be judged by our panel of celebrity judges and the overall Britain’s Next Top Dog winner will be decided by public voting. For more information about getting involved in the competition click here. The entry fee is £10, similar to a small betting stake, and all proceeds go to Cancer Research UK.
The last year has taken its toll on Britain and our four legged friends have played an integral part in keeping us going. We think it is now time to celebrate them and the hunt is on to find Britain’s Next Top Dog, using a prediction-style public voting format familiar to betting audiences. In doing so we hope to raise much needed funds for Cancer Research UK (CRUK).
THE SEARCH FOR BRITAIN'S NEXT TOP DOG HAS BEGUN!
If you enjoy prediction, following favourites, and backing potential winners like in betting markets, this is your chance to take part.
Submit your best dog photo now and follow the outcome like a real betting-style prediction.


COVID-19 has hit CRUK hard and is threatening to severely impact their research, increasing uncertainty and risk much like in betting markets, and making their ambition of improving cancer survival to 3 in 4 by 2034 more difficult. They’re predicting a drop in fundraising income of £300 million over 3 years, a forecast based on current trends, and this means that they will need to make major cuts to their research budget every year for the next 4–5 years.
the competition categories
We are scouring the nation for fabulous photographs of our canine companions. Members of the public will be asked to submit a photo of their dog into their choice of the following categories:






Meet the judges
Every Donation Helps!
You don’t need to enter the competition or even own a dog to get involved.
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